Year of 2011
Whirlpool Major Project
GLOBAL SORCERER AC PROJECT
Air conditioner is a very "big" category for Whirlpool’s OEM business. It's main target market is Brazil and India with OEM suppliers all based in China. Goal of this project is to design a medium-level winning split air-conditioner for Indian, Brazilian and European Market; The new design should fit for OEM supplier’s capability but with consumer-attracting feature.
Final Winning Concept
My role: design ideation, 3D model construction and feasibility assurance
Blue semi-transparent front panel-Brazil market
Red opaque front panel with pearl effect-Brazil market
Red opaque front panel with IMD patterns-Indian Market
Design Trend
Creation and Design
This Design effort is conducted by Whirlpool GCD Asia India and China office, with the help from Brazil office regarding its market reference. Lots of communication, iteration and negotiations happened during the process. My role in this process is designer and coordinator among global, local design team, project management team and supplier’s engineer team.
First Round 3D and Foam Model
Appearance Mockup
Design Research Summary
Business Strategy
Project Process
Competitor Analysis
Supplier's Capacity
