Resume

Year of 2013

My Role: Design Manager and Project Leader

Samsung Mega Project

AIR PURIFIER PROJECT - LOTUS

The Project Goal Is To Develop An  Hero Model Of Air Purifier Focusing On The Chinese Market for 2014/2015. It Should Have Unique Selling Point And "Wow" Platform Features In Premium Segment. Ultimate Goal Is To Set Up A High Bar For Air Purifier In China And Sumsung Is The Leading Brand.
 38.9% 
In 2013, Beijing only had 38.9% of days with acceptable
air quality. Due to this, the number of foreign visitors
in February of 2013 is 165,000, down 37% from 2012
Secondary Research
IHV: 4 family x 4 city
FGD: 3 group x 4 city
Beijing, Shanghai,
Guangzhou, Chengdu
Primary Research
Final Design with User Needs
Platform Configuration
With Static Electricity Filter
Pre-filter Cyclone Module
Vertical Filter Structure
New Platform Configuration
Functional Prototype In the Process of Design
Evaluation User Test
We hired Research agency - Ipsos to do a quantitative evaluation test on the final refined concepts together with 2 competitor's products. The research was conducted among 500 target consumers in 3 cities and the results were analyzed with Ipsos's unique tool and process. The concept of exposed AC filter is the winning concept.
+86 18601768516

Future Kitchen Experience Proposal

Compact Kitchen Exploration-2017

Global Washer

Archaeology Lift Truck -2016

China Top-load Washer

Global Air Conditioner - Sorcerer

EU Standalone Fridge

EU Front Load Washer

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