Under Haier's global marketing strategy, which requires a new washer product series to promote its brand image from entry to premium level, the goal is also to define a new product visual language together with unique feature, which can fulfill European user’s unmet needs and preferences.
Research and Design Process
Most Brands try to give each price or capacity segment an accent design element to distinguish each from the other. However, Many of them lost the brand identity or design language due to this differentiated design.